Go where the sailors will be!

Years ago when I first started sailing and racing, I asked a winning racer if he had any advice for this novice. He said, “Sure if you want to win sailboat races you must learn to go where the wind will be.” Figuring out where the wind will be is no small feat, but if you can figure it out, you will win races. At Good Old Boat, we have revised this advice to fit our business. “Go where the sailors will be.”

In the next 10 months, we will be attending five major sailing events searching for sailors who have not yet heard of Good Old Boat, to introduce them to the sailing magazine for the rest of us.

As a marine products manufacturer, you can use the same advice to find new sailors to purchase your goods and services. Go where the sailors will be. Not everyone can attend boat shows and sailing events, but anyone can run an ad in Good Old Boat.
We are currently putting the March/April 2012 issue of Good Old Boat together. This issue comes out the last week of February, about the time we will all be looking forward to and planning our spring pre-launch projects.

Now is the time to get your company information in front of the sailors who read Good Old Boat. Advertise where the sailors read, or something like that. Check out what sailors at the Annapolis Boat Show are saying about Good Old Boat:
http://youtu.be/9kFHB_QbsKQ

The deadline for the March/April issue is December 30.

Michael Facius, Publisher and Ad Sales
Michael@GoodOldBoat.com
612-605-8319

Here's a sample article:

Buffing and polishing

Making good old hardware gleam like new

by Derk Akerson

Bringing the luster back to old metal boat parts is a lot like doing brightwork. It can be very tedious and time-consuming. The end result, though, can be very satisfying.

Many older styles of boat hardware are no longer available, which leaves you with a choice: buy all new hardware or recondition the old. As long as the old hardware is serviceable, you can make your boat look as good as or better than new (and original). It’s all in the details, and nothing looks better than polished metal fittings.