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Good Old Boat Magazine
Advertising Deadline: July 1


LINKS FOR ADVERTISERS


SEPTEMER ISSUE PREVIEW
The September issue features the Tanzer 31 in a side-by-side comparison with two other sailboats, as well as one family's story of upgrading their own Tanzer 31. In addition, we’re offering Inverters 101, painting advice, tips on choosing and maintaining propellers, how-to projects, and much more.

For the love of sailboats

  • Tanzer 31 feature boat
  • Tanzer 31/ Hunter 31/ Cal 31 comparison
  • Ericson 27 review
  • D&M 22 review

Speaking seriously

  • Inverters 101
  • Seakindliness
  • Propeller puller
  • Propeller selection
  • Cutless bearing
  • Paint job
  • Applying bottom paint
  • Twin backstays
  • Stern seats

Just for fun

  • Telegram from the Palace
  • Disabled sailing

Cruising memories

  • Mississippi hero
  • Good old marriage

What's more

  • Heatgun and chisel
  • Halyard replacement
  • Broomhilda
  • Towel keeper


Sundog

Transforming Sundog: This classic Pearson 36 whispered in his ear
by Hugh MacMullan

Including the purchase price, Ted has spent about $48,000 on Sundog. He’s also logged about 2,200 personal manhours on “getting it right,” as well as developing invaluable relationships with folks who invariably went out of their way to help. He awards the Fullerton Above-and-Beyond Award to Dennis Johnson at Mobile Marine, Cheryl Gerfin at Defender Marine, Winston Savage at Raytheon’s Tech Support, and Paul Linehan at Jamestown Marine.

Read the entire article from the July 2006 issue.

CONTACT
Michael Facius
Publisher and Advertising Manager
612-605-8319
michael@goodoldboat.com

Money-Making Advertising
by Michael Facius

“I know that half of my advertising budget is wasted, but I’m not sure which half.”
—John Wanamaker, father of modern advertising.

In this tight economy it’s painful to think that half your advertising budget might be wasted. How can you squeeze the most from your advertising dollars?  

Ask some pointed questions!

If you sell an aftermarket product to US or Canadian sailors who are do-it-your–selfers, here are some questions to ask the ad rep from any of the other sailing magazines.
 

  • How many of your readers own sailboats? 91% of Good Old Boat’s readers own at least one sailboat. It’s one thing for a magazine to boast huge circulation numbers but it’s more important to talk directly to sailboat owners. Those are the people who actually buy your products. And those are the folks you’ll reach in Good Old Boat.
     
  • How many of your readers do their own maintenance? 92% of our readers do minor repairs; 88% perform routine maintenance.
  • How many of your readers install new hardware and rigging on their own boats? Over 75% of our readers do. And 91% of our readers get the information they need to make improvements and upgrades from magazines, Good Old Boat in particular.

    Want to know more about who reads Good Old Boat? Download our Media Kit (a small PDF file) to see data from our recent reader survey. You’ll find out where our readers live, what kind of work they’ve done on their boats, what projects they’re planning to do, the magazines they read (and the magazines they don’t read), their ages, incomes, and sailing habits. For more information, give me a call or drop me a line: Michael@GoodOldBoat.com; 612-605-8319.

     Click here for more money-making ideas.

You are receiving this email as an advertiser or potential advertiser of Good Old Boat magazine. Please email comments and suggestions to Michael Facius, Michael@goodoldboat.com.

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