Why Advertise In Good Old Boat Magazine?
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Because we have your market!
If you have looked around the docks and marinas lately, you have probably noticed it also: the vast majority of the boats in use today are good old fiberglass boats from the 1950s into the 1990s.
On these good old boats just about every system, surface, and fixture is due for inspection, cleaning, repair or replacement. If you have products for these activities, we have your readers.
Good old boaters are in the boatyards and on the docks sanding, painting, scrubbing, rebuilding, adding, changing, updating, creating. And they are sailing. They do not forget to go sailing.
The sailboats our readers are maintaining, refitting, and upgrading are 10 years old and older. No one has more projects going than a good old boater! If these are the sailors you are looking for-- owners of the boats in need of the parts and services you are selling -- it is time to discover Good Old Boat magazine!
A few things you should know about good old boaters:
- They are passionate.
- They pay a premium to read our magazine.
- They resubscribe at an astonishingly high rate.
- They read every word.
- They complain when the postman does not deliver an issue on time.
- They save their copies as reference material and collectors' items.
More than 90 percent of all sailboats in the U.S. each year are sales of used boats. Each time a sale takes place, the new owner begins dozens of projects to make that boat "his own." In some cases, the initial boat purchase costs less than the refit. Sound like your kind of people? These folks who are actively buying, refitting, restoring, and upgrading their boats are our kind of people, and we would like to help you get your message to them.
Because we treat your ad right
Besides the fact that we have got your market, there are other reasons for advertising with us.
- Readers of other sailing magazines often own new boats which need relatively little aftermarket support. Or they charter in exotic places with none of the responsibilities of ownership. Our readers have the skills and confidence to upgrade their own boats and fix them when things break. They want to know where to find the parts and services. If you are selling what they need, they want to hear from you.
- Your ad is not lost in our magazine. When was the last time you tried to find your ad in one of the popular sailing magazines, and you could not locate it...even though you knew it was in there? We limit the percentage of advertising in our issues so your ad does not get lost.
- Our distribution is North American: we have readers in every state and province.
- We have your company posted on our website (let us know if we don't or it is incorrect). More than 60,000 sailors stop by our website to look something up each month. One popular page is our large directory of marine suppliers. Your listing is free. No strings.